The First
Thread.الخيط الأوّل
Every meaningful connection starts with a single thread. Be among the first to experience NASJ—where handcrafted gifts create opportunities for women artisans.
Early access for companies,
associations and artisans.
Gifts with a
real story.
From your brief
to their craft.
One connected journey
One idea.
Many connections.
Explore how NASJ brings companies, cooperatives, and artisans into one thoughtful gifting journey.
Explore NASJA connected space
for meaningful gifting.
NASJ connects companies with associations, cooperatives and women artisans—turning thoughtful gifts into real work and stronger communities.
- Discover artisan-crafted gifts
- Share a brief and request a quotation
- Coordinate craft, production and delivery
- Keep the people behind every piece visible
Gifts with a
real story.
Many meaningful connections.
Help shape what comes next.
Before NASJ opens more widely, we’re inviting a small group of companies, associations, and artisans to explore the early experience, test the workflows, and tell us what needs to improve.
Experience early
Explore the product before the public launch.
Share your feedback
Help us make the important details work better.
Build with purpose
Support a platform designed around real people.
Three steps.
One shared beginning.
No complicated onboarding. Tell us who you are, we’ll review applications, and selected testers can explore the alpha experience.
Raise your hand.
Share who you are and what you’d like to try.
Get invited.
We review applications and invite early testers.
Explore & shape.
Test the platform and send your feedback.
Are you part of
the craft world?
Whether you’re an independent artisan, a cooperative, a workshop, or an association working with handmade crafts, we’d like to learn about your work.
Open to everyone in the artisan ecosystem. No alpha invitation required.
Ready to weave
the first thread?
Request private alpha access and be among the first to help us shape the NASJ experience.
Not joining as an alpha tester? Share information about your artisan work instead.
A few things
worth knowing.
Clear answers about the pre-launch program and the two ways to get involved.
What is The First Thread?+
The First Thread is NASJ's private pre-launch testing program. Selected participants will be invited to explore the early platform and share product feedback.
Who can request early access?+
Companies, associations, cooperatives, artisans, and people interested in NASJ can apply. Invitation decisions depend on testing needs and available onboarding capacity.
Is an application an invitation?+
No. We review applications and may contact you with an invitation or follow-up questions. Submitting a form does not create a platform account.
I'm an artisan but don't want to test software. Can I still participate?+
Yes. Use the separate open craft-community form to tell us about your work. That form is not an alpha application and does not require an invitation.
Can I browse the main platform?+
The Explore NASJ link opens the configured main platform, or an illustrative local tour if no destination has been configured. Some features may require an alpha invitation.